Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process.
The collaboration of designers, copywriters and project managers mostly result in multiple revision loops until an approval is achieved and the content can be published. Long email chains, missing file version management or different expectations are just some of the factors that can easily draw out this process
In this article, I’ll share the most common pitfalls with you. But don’t worry too much about them, since I’ll also tell you how to avoid them.
You could improve this process by switching to another communication channel such as Slack, Flock, or Chanty to increase the response time.
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Usually, when you’re creating media files such as promotion videos or infographics, there will be several review and approval loops before you decide on a final version. But if you have no clear way to manage the different versions of a file, you’ll have a mess on your hands.
3 Comments on this
Jon Nasto
December 8, 2018Foqrul munna
December 8, 2018Harvey Berry
December 8, 2018